Monday, 3 March 2014

Find a certified professional to manage your Adwords / PPC account

  • Hiring a Google Partner to manage your AdWords account can help save you time and maximise your return on investment.
  • When choosing the right professional for your business, consider his or her service levels, AdWords expertise and account management fees.
  • Before entering into an agreement, make sure that you understand how much of your money will be going to Google for the ads served, and how much to your account manager for his or her work.

Google Partners

Google Partners are agencies, marketing professionals and online experts who have been certified by Google to manage AdWords accounts. To achieve Google Partner status, agencies must earn the Google Partner Badge, which signifies that the company is healthy, has happy customers and demonstrates Google best practices.
If you're new to AdWords, we suggest that you learn more about how AdWords works before hiring a Google Partner. That way, you can define your advertising goals and be ready to discuss them should you decide to work with a Google Partner.

How to find a Google Partner

There are more than 5,000 Google Partners worldwide. To find one that fits your needs, use Google Partner Search, which lets you search for a Partner by name, or based on your location, advertising budget or the type of service that you want help with.
There are many things that you may take into consideration when looking for the right professional to help you manage your account. Below are a few areas to consider when you're making this important decision:
  • Service levels and specialisations
    Different professionals have different areas of expertise, so you should talk to them or look at their profile page to get a better understanding of their service levels and specialisations. Here are some questions to keep in mind:
    • Will they be continually managing and optimising your account, after setting it up for you?
    • Will they be available for questions or visits in person or by email?
    If a Google Partner is setting up a new AdWords account for you, we suggest you also maintain access to your account. Do this by asking your professional to give your email address administrative access to the account.
  • AdWords expertise
    A company might become qualified by having a few individuals who are certified. Check that your specific account manager took the proficiency exams. You want to make sure that the person managing your account has the knowledge that you need.
  • Costs and billing
    Agencies have many effective ways of charging, but make sure you understand how much of your money is going to Google for the ads served, and how much to the agency for their work. You can request copies of Google invoices to see a breakdown of the charges. Here are some additional questions to bear in mind:
    • Ask whether the company is willing to provide transparency into your account.
    • Have a contract that you understand (Google can't interfere in those contracts).
    • Discuss who owns your account if the contract is terminated.

How to determine your costs

The costs for working with a Google Partner are separate from your AdWords account costs. The former depends on the agreement that you and your account manager settle on. Google doesn't officiate over negotiations between clients and managers and isn't responsible for any agreement that you may enter into. AdWords account costs are billed separately and depend on your cost-per-click, daily budget and ad performance. Learn more about the factors that determine your AdWords account costs.
Google Partner Company India , Google Partner Agency India , Google Certified Professional India, New Step Technology

Monday, 3 February 2014

New Step Technology is a Google Partner

As all we know that The Google Certification Program has been replaced by a new and improved experience for agencies and online advertising professionals—Google Partners.
On October 02, 2013, Google launched its new Google Partners program, a certification platform that provides agencies and online marketers with free certification exams, access to “Google experts” and other members in the Google Partners community, along with sales and marketing toolkits.
Google Partners gives agencies access to free training, exclusive tools as well as the guidance and support you need to help your business clients succeed on Google. Learn what you need to know, from creating great ads and keyword lists to our reporting and optimization tools to maximize a client's return on their advertising investment.
After the initial announcement was published on the Google Agency Blog, an addendum was added, clarifying that the new certification “experience” on Google Partners will replace the Google Certification Program beginning November 13.
However, NEW STEP TECHNOLOGY Become a Google Partner. Google Partners are online marketing companies, trusted by Google. Though, NewStep Technology earned the Google Partners badge; The Google Partner badge means that Google trust you, and your clients should too. It shows your business is healthy, your clients are happy, and that you follow Google best practices.
We made a post recently explaining the dangers of unscrupulous SEO companies, or of companies claiming to practice SEO, but who don’t really understand it to the required level.
You don’t need to worry with New Step Technology. We are a Google Certified Partner Company India. This is the highest accolade that any search engine optimization business can achieve and we’re currently the few of them with this accreditation operating in India. To become a Google Partner company you have to adhere to the highest codes and standards in customer service, and have some of the best technicians in the business. So you can be sure of a trustworthy, reliable service of the highest quality.
From morning to night, we work to keep abreast of all the latest developments in the industry. From the latest “white-hat” (wholly legitimate) SEO techniques, to the new changes within Google’s Algorithm, we’re constantly updating our knowledge base. This dedication to staying in-the-know translates directly to our clients receiving the best possible services.
We are a Google Certified Partner, which means we have passed Google’s tests and carry a minimum monthly AdWords spend of $10,000 across our clients.
NewStep also in professional website design, mobile apps development and ecommerce solution. Our goal is to ensure your website and digital marketing campaigns are accurately being tracked using advanced innovative methods.